Does radio advertising still work?
Yes, it does and in fact more businesses are using it than ever before. Working with your local radio station to put together a high quality converting ad you can reach millions of people listening to the radio both locally and in some cases nationally. It’s easy to see why radio advertising works.
What Makes Radio So Popular?
One of the reasons that radio ads are still one of the most popular forms of advertising the variety of networks and audiences you can reach. Those include talk radio, Top 40 stations, country music station and all broadcast across different mediums traditional radio, internet radio and satellite radio. Millions of people still listen to the radio every day and internet radio has been growing by leaps and bounds reaching over 160 million people every month.
Radio advertising still offers a huge return on your investment, explaining its popularity among advertisers. You can beat radio for reaching a local audience. Most radio stations are now owned by large national media companies giving you the power to negotiate for radio commercials across the country. Both individuals and business can work with radio since it can accommodate almost any budget. In comparison to television or print ads the cost of a radio commercial is significantly lower.
Working with Radio
If you want to make the most from radio as an advertiser then consider working with a high quality radio ad agency. They can help you put together a campaign that drives the right result. Choosing an agency that has a proven track record gives you as an advertiser a better chance of success.
Choosing the right agency is important to receive positive results from your advertising campaign. You also need to know that a well put together direct response campaign for radio has much higher conversion rates that online media alone. Online media typically converts 2-5% but by putting together the right radio campaign you can expect conversion rates to be closer to 10%. Higher conversion equals more customers.
To have the right campaign and to make it successful you need to work with someone who understands radio, you can work with an agency to accomplish this or work with the station directly. If you are looking for national advertising coverage chances are the radio station has a highly qualified ad rep who can help you accomplish your goals. You want someone who understand high converting copywriting and can deliver you the perfect message. Don’t forget the voice either, the station can use well known radio personalities to deliver your commercial and that gives you better results.
Take a look at everything that radio advertising can offer you, local and national coverage, high conversion rates and proven results. Isn’t it time you got your business on the radio.